Digital Marketing

June 22, 2020
Digital Marketing

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In today’s marketing world, it all comes down to one question: What’s better, Digital marketing or Traditional Marketing.

Why is Digital Marketing an important topic to learn?

The number one reason is because everything is going online. From e-commerce to e-learning sites like EdX, Udemy, etc. The businesses are shifting their focus on moving online.
Digital skills related by industries, particularly data related. The whole process of input, output and production of information is becoming simpler by adapting to software’s that make data entry simple.
The current wave of tech developments has changed how services are delivered.
It has also made many more communication possibilities example via Skype and Zoom.
There is a lot more digital data which can generate important consumer insights.

Mega-trends that will shape the society (World Economic Forum)

2019-2020 Trends to look out for B2B / C2C:

Traditional	Digital	Change ( Move towards Digital )
Company Profiles	Websites	Printing profiles is expensive, so is creating websites, but they are agile and easier to change as needed
Door to door sales people	Email	Door to door is expensive and we can now personalize offers to existing customers via email
Newspaper and magazine adverts	Online ads and social media	Newspaper and magazine sales have declined and it’s easier to target people online
Directories like the Yellow Pages	Search Engine Optimization and Marketing	The default is to search online and voice search is growing, so directories have become smaller and are rarely used
Traditional PR	Online PR, Blogs	With the decline in newspaper and magazine sales the number of staff has declined too, online PR makes the process easier

CONSUMER MINDSET AND JOURNEY WITH YOUR BUSINESS

Here’s a few pointers to keep in mind when thinking from the consumer’s perspective:

Evolution of digital consumer – people used to buy from physical stores, now they shop online. Eg, Ebay, Amazon.
Changing digital behaviour- Increase of digital-only products such as Cloud storage, Netflix.
Online customer journey- search, shopping, selection, decision making, purchasing online, gift vouchers, rentals.
Accepting new technology- Smartphones, Android.

Consumer power/rise – Increase in consumer power eg through Twitter

How can you as a business learn and adapt to digital marketing?

Use Digital Marketing Tools for your business:
Emails
Website
Online PR
Search Engine Optimization and marketing
Blogs
Social Media (Facebook, Instagram, WhatsApp, LinkedIn, etc)
Social Networks (Skype, Zoom, etc)
Take it a step further with:
Digital displays
Digital ads
Podcasts
Engagement and Insights
Assessing online reports and generating interactive, educational and meaningful content for engaging customers.

Written by Digital Marketing Correspondent: Ms. Shivangi Divecha

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